How to be a gift expert
Aileen Avery
Author of "Gift Rap: The History
and Art of Gift Giving"
5 Tips For Giving the Perfect Gift:
1. Know your target - this seems like a no-brainer,
but sometimes we take people for granted. We can
know them for years and never know what their
favorite color, food, or TV show is. Whenever I'm
with someone, be it friend, family member or
business client, I listen for clues they give such as
when they comment on their love of dark chocolate
or how they wish they had _______(fill in the
blank).
2. Pay attention to details - gift giving happens
throughout the year, but many people only think of
it right before an event. Take some time and really
think about the people in your life. Write down
details about that person. Do they like to do things
outdoors? Are they a bookworm? Foodie? Tech
head? Brainstorm gift ideas ahead of time, then
when a birthday or holiday comes up, you can go to
your list and buy something customized just for
them. Believe me, this really makes people feel
special (especially women - hint, hint, all you men
out there!)
3. Keep your eyes peeled - now that you've made
your list of things your family, friends, and
employers like, you can now be on the lookout for
those things throughout the year. For example, if
you find a wine that you especially like, buy a case
and give bottles to your vino loving friends as their
birthdays come up. Or, I have a friend who has a
wicked sense of humor. Since I know her so well,
I'm constantly searching for funny things during my
travels and I collect them and store them until the
next gift giving opportunity.
4. Is it a Gift or a Present? - a very important
difference! A gift is something you get that the
other person likes. You don't necessarily need to
like it. A present is something you get that you like
and you hope (or don't care) the giftee will like as
well.
5. Always have a backup - when I see kids' toys that
are very unique and affordable, I buy a few so that
I'm not out running to the toy store on the way to
the birthday party. Candles, wine, and birthday
cards should always be on hand for a last minute
hostess gift or "oops I forgot" gift.
$8.95
plus S&H
Why do we give gifts at Christmas? Or for
birthdays and weddings? The answer has more to
do with history and ritual than mere thoughtful and
romantic ideas. Explore the traditions behind gift
giving holidays in "Gift Rap: The History and Art of
Gift Giving." Think outside the box and take the
stress out of finding the perfect present!
Contact information
AKA Talent Agency
6310 San Vicente Blvd., Suite 200, Los Angeles, CA 90048
(323) 965-5600
www.AileenAvery.com